This is one of our favorite TEDtalks. It is from a Tedx in the Puget Sound Washington State. It is very closely aligned with us and our principles. IT IS ALL ABOUT THE WHY… What we would call the mission. Give us your thoughts. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.